01 — Formulation
Precision begins
with formulation.
Raw materials, resins and pigments enter the system in measured quantities.
COLORING INDIA since 1984
Advanced coatings engineered for colour, protection and lasting performance.
02 — The world of I.S. Paints
A coatings company built on quality, driven by innovation.
From homes and high-rises to factory floors, vehicles and infrastructure — I.S. Paints develops coatings that hold their colour, resist their environment and perform for years.
A comprehensive portfolio spanning decorative emulsions, wood finishes, metal and industrial coatings, automotive refinishes, waterproofing and specialty surface protection systems.
01
Decorative
Interior & exterior emulsions, texture coatings and wood décor finishes.
02
Industrial
Protective and industrial coatings engineered for demanding environments.
03
Automotive
Refinish systems developed for colour accuracy and durable gloss.
04
Protection
Waterproofing and specialty surface protection systems.
03 — The flagship range
ULTRA HIDE
Maximum coverage. Minimal impact.
Two products carry I.S. Paints' Ultra Hide technology — one for the rooms you live in, one for the walls that face the weather. Both cover more area with less paint.
Smart for walls · Safe for planet
04 — The difference
Normal paint. Then Ultra Hide.
Same wall. Same two coats. The figures below are the ones printed on the product literature.
Precision begins
02 — Mixing
Engineered for
consistency.
High-shear dispersion brings binder, pigment and water into a single stable body.
03 — Quality
Every batch.
Every detail.
Shade, viscosity and finish are checked before a batch is cleared to fill.
04 — Filling
From volume
to container.
Containers travel the line, are filled to weight, sealed and lidded.
05 — Packaging
Sealed, labelled,
palletised.
Finished goods are grouped, coded and staged for dispatch.
06 — Distribution
From our facility
to every surface.
Product leaves the plant and travels to dealers, sites and workshops.
01 / 06
Manufacturing
04 — Technology
Engineered for performance.
I.S. Paints is committed to advanced water-based coating technology — delivering eco-friendly products with exceptional coverage, rich sheen and outstanding durability.
01
Water-based chemistry
Lower odour, low VOC formulations developed for safer application.
02
Coverage
High hiding power for fewer coats and even, uniform film build.
03
Durability
Films built to resist flaking, peeling and fading over time.
04
Finish
Rich sheen and smooth surface quality across the emulsion range.
05 — Colour
Colour is more than
a finish.
It is chemistry, light and time. Every shade is a formulation — built to stay true long after it dries.
06 — Exclusives
Five exclusives. One standard.
Our five signature ranges — the finishes we are known for. The complete catalogue of paints, primers, textures, chemicals and tools lives on the products page.
01 — 05
07 — Solutions
One coating.
Many possibilities.
08 — Our story
1956
A trade begins.
Late Shri Samrathmal Ji Chordia enters the paint business — the origin of everything that follows.
08 — Our story
1984
I.S. Paints is established.
The modern manufacturing journey begins, built on the vision and entrepreneurial spirit of the founder.
08 — Our story
TODAY
A growing coatings company.
Serving residential, commercial, industrial, automotive and infrastructure customers across India — with the same focus on quality, durability and long-term relationships.
09 — Beyond colours
Beyond colours.
Beyond coatings.
“Serving humanity with care.”
A humanitarian initiative inspired by Late Shri Samrathmal Ji Chordia continues at I.S. Paints today.
Ongoing initiative
Burnt Crème, free of cost.
I.S. Paints manufactures and distributes Burnt Crème free of cost to burn patients — a commitment carried forward from the founder's belief that a business should serve the people around it.
QUALITYWorld-class standards
INNOVATIONContinuous development
SUSTAINABILITYResponsible manufacturing
TRUSTLasting partnerships
EXCELLENCEIntegrity in every batch
Vision
To become India's most trusted and innovative coating solutions company.
Built on consistent quality, advanced technology and relationships that last longer than a project.
Mission
World-class quality,
made responsibly.
Delivering coatings through sustainable manufacturing and environmental responsibility, with integrity and customer satisfaction guiding continuous growth.
- World-class quality
- Innovation
- Sustainable manufacturing
- Environmental responsibility
- Lasting partnerships
- Integrity
- Excellence
- Customer satisfaction
- Continuous growth
11 — Sustainability
Paint. Surface. Building. Environment.
Advanced water-based coating technology and eco-friendly product development sit at the centre of how I.S. Paints builds its range.
Paint
Water-based formulations developed for low VOC and low odour.
Surface
Coatings that last longer mean fewer repaints over a building's life.
Building
Protection against weather, moisture and UV keeps structures healthier.
Environment
Eco-conscious product development and responsible manufacturing practice.
Sustainability claims limited to information provided by I.S. Paints.
12 — Next
LET'S COLOR
WHAT'S NEXT.
Explore I.S. Paints and discover coating solutions engineered for lasting performance.